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Sample data
Where the money goes, and what to do about it
A worked example on a realistic synthetic book of 2,000 closed deals.
Booked value (annual)
$67,051,471
Price realization
81.4%
Average discount 13.8%
Pricing upside to pursue
$11,216,201
16.7% of booked value, discounted past the win point
Win rate
60.8%
1,215 won, 785 lost
Unlock the full diagnostic
That is $11,216,201 of revenue discounted past the point that wins anything: pricing upside to pursue. The full read-out shows where it is and what to do:
- • A written executive summary
- • Win rate vs discount, and the win point
- • Price realization by segment and governance gaps
- • Per-deal discount guidance with a plain “why”
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