Pricing
Built for the conversation, not the credit card.
We sell into pricing teams at $10 to 100M ARR B2B SaaS. That means an actual scoping call, not a self-serve checkout. Pick the closest fit and we will reply within one business day.
Engagements typically start in the low five figures. We share the structure on the first call.
Diagnostic
A one-time retrospective on your last four quarters of closed deals. Free for design partners. Designed to prove the methodology on your own book before any commercial conversation.
- ✓CSV or Excel upload, mapping reviewed with you on the call
- ✓Win point, leakage lenses, packaging signal, trade-or-give
- ✓Per-deal discount Guidance with plain-language factors
- ✓Executive summary written from the figures, CFO-forwardable
One cycle. NDA on request.
Talk to usPricekeel Operate
Not a report you read, a loop your deals run through. Every below-floor discount request is priced before it is approved, every decision lands in the log with its math, and the loop reports back to you on a weekly, monthly, and quarterly rhythm.
- ✓Every exception priced before it is approved: the floor, the win odds, the expected-value cost in dollars
- ✓Every decision logged with its math, the audit trail your CFO and your next diligence see
- ✓A weekly digest that comes to you: exceptions priced, below-floor count, realization, what moved
- ✓Monthly drift readout naming the segments where realization is slipping and the deals behind it
- ✓Quarterly policy re-simulation: floors re-fit against the deals you actually closed
Founder-led today: monthly CSV intake, and we run the loop and the readouts with you. Live CRM integration when Phase 2 ships.
Talk to usMargin Enhancement
The Phase 3 contract and margin layer. Connect Salesforce or HubSpot plus Stripe or Zuora. We read active contracts, special pricing agreements, and renewal terms. Margin gaps across the whole book, not just closed deals.
- ✓Native CRM and billing connectors (CSV intake today)
- ✓Active-contract analysis: SPAs, fixed discounts, renewal uplift gaps
- ✓Renewal, expansion, contraction metrics
- ✓Peer benchmarks once the base supports them
On the 2028 roadmap. Design partners shape the connector priority.
Talk to usWhy Operate is a subscription
What a Monday looks like once you are on Operate.
The Diagnostic is a one-page narrative your CFO reads once. Operate is the loop that runs after it: discount requests come through Pricekeel, decisions land in the log with their math, and the log reports back to you. Here is what that loop puts in your team's tools every week.
- 01Monday, 8:30 AM · Deal-desk SlackThree new opportunities crossed the policy threshold overnight
Largest: $480K Enterprise, currently at 22%, model says 14% is the win point for similar deals. Click for the explanation.
- 02Monday, 9:15 AM · VP of Pricing inboxWeekly digest with three things worth your attention
Realization down 80 bps. Healthcare segment closed four deals at 19% average discount, eight points above its reference threshold. Top five deals to walk with reps this week.
- 03Wednesday, 4:00 PM · Rep in SalesforceSoft validation on the discount field before submit
Below the reference discount, no warning. Above it, a panel surfaces the recommended discount, the expected ACV at the rec, and the top three factors the model is weighing. Override is one click; the override gets logged.
- 04End of quarter · CFO before the board prepDefended-vs-investigate dashboard, updated weekly
What discipline earned the quarter, what to investigate next, every recommendation traceable to the analysis dict. Forwardable as a PDF in two clicks.
None of these scenarios fire from a one-time CSV scan. They fire because the loop is running: requests priced, decisions logged, digests sent. That is what justifies the subscription, not the diagnostic itself.
What justifies the monthly invoice
You only need to clear one of these three thresholds for Operate to pay for itself. Most subscribers will clear all three. You only need one to win the renewal conversation.
| Threshold | Math | Who feels it |
|---|---|---|
| Deal-desk time recovered | 1 analyst, 5 hours per week saved, $80 per hour = ~$20K per year | RevOps |
| Caught underdiscounting | 1 to 2 deals per quarter where the rep would have given 3 to 5 extra points, at $250K ACV per deal = $30K to $50K per year saved | Sales |
| Board-defensible governance | Decision log replaces a quarterly audit deck the VP of Pricing builds by hand. Worth the subscription at the $50M ARR tier on its own. | Finance |
Why we are not a feature inside a bigger tool
A fair pushback in any first call. Three honest reasons we sit apart from RevOps, sales-intel, and CPQ.
- Every decision is logged with its math
Defensible to finance. A CPQ field cannot tell a CFO why an approval went through. Our diagnostic is open code, not a black box.
- Deterministic and auditable methodology
Same data, same answer, every time. An LLM-driven RevOps tool cannot promise that, and a CRO will not stake a deal-desk decision on output that drifts.
- Margin layer is a different data model
Active contracts, special pricing agreements, renewal terms: that lives in your billing system, not your CRM. Different schema, different metrics, different product.
What CFOs ask in the first ten minutes
We are in design-partner mode. The first diagnostic is free and under NDA. Numbers come from your own CSV. The methodology is grounded in published pricing literature (Simon-Kucher discount governance, Nagle on reference price, Rivera on packaging architecture) and every metric is reproducible code you can audit. Customer logos and ROI cases follow design partner work, not the other way around.
Today: a CSV or Excel export of closed deals from any CRM, plus an XLSX / PDF / DOCX / PPTX of any pricing policy or playbook doc you want our chat to ground its answers in. Tomorrow (Phase 2 and Phase 3): native connectors for Salesforce, HubSpot, Stripe, Zuora, Snowflake. Operate runs founder-led in the meantime, so the loop is live (exceptions priced, decisions logged, digest in your inbox) without waiting on integrations.
Row-level deal data is processed in memory and deleted. It is never written to disk and never sent to a cloud LLM. The cloud LLM only ever sees aggregate figures, column header names, document chunks you upload, and your question, all under zero-retention provider terms. Full details on our privacy page.
How we scope it
- Diagnostic is a fixed one-time engagement. A few hours of your time to send the export and review the read-out together. Free for design partners.
- Pricekeel Operate today is founder-led: monthly CSV intake, the exception loop in the product, and a readout we walk through with you. Engagement structure and pricing are scoped on the first call; engagements typically start in the low five figures. Once live integration ships, it moves to the standard SaaS contract with ACV scaling on deal volume and policy docs indexed.
- Margin Enhancement is custom. Connector scope, contract data shape, and benchmark participation drive the number.