Pricing
Built for the conversation, not the credit card.
We sell into pricing and RevOps teams at $20 to 100M ARR B2B SaaS. That means an actual scoping call, not a self-serve checkout. Pick the closest fit and we will reply within one business day.
Engagements typically start in the low five figures. We share the structure on the first call.
Diagnostic
A one-time retrospective on your last four quarters of closed deals. Free for design partners. Designed to prove the methodology on your own book before any commercial conversation.
- ✓CSV or Excel upload, mapping reviewed with you on the call
- ✓Win point, leakage lenses, packaging signal, trade-or-give
- ✓Per-deal discount Guidance with plain-language factors
- ✓Executive summary written from the figures, CFO-forwardable
One cycle. NDA on request.
Talk to usPricekeel Operate
Not a report you read, a loop your deals run through. Every below-floor discount request is priced before it is approved, every decision lands in the log with its math, and the loop reports back to you on a weekly, monthly, and quarterly rhythm.
- ✓Every exception priced before it is approved: the floor, the win odds, the expected-value cost in dollars
- ✓Every decision logged with its math, the audit trail your CFO and your next diligence see
- ✓A weekly digest that comes to you: exceptions priced, below-floor count, realization, what moved
- ✓Monthly drift readout naming the segments where realization is slipping and the deals behind it
- ✓Quarterly policy re-simulation: floors re-fit against the deals you actually closed
Native Salesforce OAuth and live Opportunity analysis. Initial rollout remains founder-led.
Talk to usData expansion
Billing/ERP cost data and product telemetry can eventually extend Pricekeel beyond CRM discount intelligence. They are separate data products and are not part of V1.
- ✓True margin only after a validated cost-data integration
- ✓Application-level recommendations only after usage telemetry
- ✓No blended CRM proxy presented as margin
- ✓No build until the Salesforce workflow is validated
Roadmap context, not a product claim or current sales tier.
Talk to usWhy Operate is a subscription
What a Monday looks like once you are on Operate.
The Diagnostic is a one-page narrative your CFO reads once. Operate is the loop that runs after it: discount requests come through Pricekeel, decisions land in the log with their math, and the log reports back to you. Here is what that loop puts in your team's tools every week.
- 01Monday, 8:30 AM · Pricing workspaceLive Salesforce refresh shows three opportunities above guardrail
Largest: $480K Enterprise at 22%. The disclosed segment reference is 14%, with the historical band counts and closest won/lost deals attached.
- 02Monday, 9:15 AM · Executive viewCFO sees realization, win rate, exceptions, and price to retain
Every figure comes from the connected Opportunity history. Sparse cohorts and missing list values are shown as readiness warnings, not hidden.
- 03Wednesday, 4:00 PM · Rep in Pricekeel deal deskRecommendation and override before approval
Accept the recommendation or request an override with justification. The action is appended to the decision log and can write a completed Task back to the Salesforce Opportunity.
- 04End of quarter · CFO before the board prepDefended-vs-investigate dashboard, updated weekly
What discipline earned the quarter, what to investigate next, and every approval or rejection traceable to its historical evidence and actor.
None of these scenarios fire from a one-time CSV scan. They fire because the loop is running: requests priced, decisions logged, digests sent. That is what justifies the subscription, not the diagnostic itself.
What justifies the monthly invoice
You only need to clear one of these three thresholds for Operate to pay for itself. Most subscribers will clear all three. You only need one to win the renewal conversation.
| Threshold | Math | Who feels it |
|---|---|---|
| Deal-desk time recovered | 1 analyst, 5 hours per week saved, $80 per hour = ~$20K per year | RevOps |
| Caught underdiscounting | 1 to 2 deals per quarter where the rep would have given 3 to 5 extra points, at $250K ACV per deal = $30K to $50K per year saved | Sales |
| Board-defensible governance | Decision log replaces a quarterly audit deck the VP of Pricing builds by hand. Worth the subscription at the $50M ARR tier on its own. | Finance |
Why we are not a feature inside a bigger tool
A fair pushback in any first call. Three honest reasons we sit apart from RevOps, sales-intel, and CPQ.
- Every decision is logged with its math
Defensible to finance. A CPQ field cannot tell a CFO why an approval went through. Our diagnostic is open code, not a black box.
- Deterministic and auditable methodology
Same data, same answer, every time. An LLM-driven RevOps tool cannot promise that, and a CRO will not stake a deal-desk decision on output that drifts.
- CRM evidence has a hard boundary
Salesforce supports discount and outcome evidence. Cost-based margin needs billing or ERP; application guidance needs usage telemetry. We label those gaps instead of manufacturing proxies.
What CFOs ask in the first ten minutes
We are in design-partner mode. The first diagnostic is free and under NDA. Numbers come from your own CSV. The methodology is grounded in published pricing literature (Simon-Kucher discount governance, Nagle on reference price, Rivera on packaging architecture) and every metric is reproducible code you can audit. Customer logos and ROI cases follow design partner work, not the other way around.
Salesforce connects through real OAuth. Pricekeel reads live Opportunity history, discovers your fields, applies an explicit mapping, and returns the executive, Pricing/RevOps, and deal-desk views. CSV or Excel remains the diagnostic/onboarding path for other CRMs; billing and telemetry connectors are not in V1.
Salesforce tokens are server-side and encrypted at rest. Live Opportunity rows are processed through the protected pricing service and are not persisted in Pricekeel's database or sent to a cloud LLM. Decision events and derived evidence are stored so the audit trail survives. Full details on our privacy page.
How we scope it
- Diagnostic is a fixed one-time engagement. A few hours of your time to send the export and review the read-out together. Free for design partners.
- Pricekeel Operate is a Salesforce-native exception loop: live Opportunity analysis, field mapping, recommendations, accept/override, approval, audit log, and optional Salesforce Task writeback. The initial rollout is founder-led; engagements typically start in the low five figures.
- Data expansion is not sold as V1. Billing/ERP and product-telemetry work requires its own validated data contract and design decision.