Brand kit
Logos, marks, social covers. Pricekeel is a B2B SaaS pricing-decision product; we ask that you use these assets to refer to Pricekeel accurately and not to imply endorsement.
Mark
A stylised ship’s keel beneath the waterline — structure that keeps the surface even. The keel is the brand; the waterline is the quiet horizon above it.
color · on dark
monochrome · on light
color · on light
Wordmark
Pricekeel
Inter ExtraBold · letter-spacing -1% · “Price” in primary text, “keel” in brand teal.
Colors
Bg
#0a0f1a
Page canvas (dark)
Surface
#111a2b
Cards, panels
Fg / Ink
#e9f0f8
Primary text on dark
Teal
#2dd4bf
Brand accent · keel · links · CTAs
Navy (action)
#0d9488
Primary action fill
Coral
#ff6b54
Warnings · win-point · over-discounted
Amber
#f0b34a
Secondary alert · 'phase 3' label
Muted
#8ea3bd
Secondary text
Mist
#1f2c43
Borders, dividers
Downloads
| Asset | Size | Format | When to use | Download |
|---|---|---|---|---|
| Mark — color | 64×64 (scales) | SVG | Favicon, in-product icon, social avatar background-aware. | logo-mark.svg |
| Mark — monochrome | 64×64 (scales) | SVG | Invoices, PDF reports, slide decks in grayscale, iOS pinned tab. | logo-mono.svg |
| Mark — 400px PNG (transparent) | 400×400 | PNG | Slack avatar, X profile picture, anywhere alpha is allowed. | logo-mark-400.png |
| Wordmark — horizontal lockup | 240×64 (scales) | SVG | Site header, deck title bars, email signatures, footer of reports. | logo-wordmark.svg |
| LinkedIn page avatar | 400×400 | PNG | LinkedIn company-page profile picture (upload directly). | linkedin-avatar-400.png |
| LinkedIn page cover | 1128×191 | PNG | LinkedIn company-page cover (upload directly). | linkedin-cover.png |
| LinkedIn page cover @2x (retina) | 2256×382 | PNG | Use this one — LinkedIn downsamples it crisply for retina screens. | linkedin-cover-2x.png |
Use guidelines
- Keep clear-space around the mark equal to at least the height of the waterline stroke.
- Do not recolor the keel curve to any color other than the brand teal (or the brand monochrome).
- Do not stretch, skew, rotate, or add drop-shadow to the mark.
- Pair the wordmark only with the Inter type system or a close geometric sans.
- Do not use the mark on a busy photographic background without a solid scrim behind it.