Methodology
Every signal in the Pricekeel decision record, the leakage lens, win point, packaging signal, and trade-or-give, is grounded in a published framework, not invented math. This is the bibliography a Head of Pricing can cite when defending a discount approval.
Thomas Nagle
Strategy & Tactics of Pricing
Reference price, value-based pricing, EVC
Simon-Kucher
Deal Desk & Discount Governance Practice
Discount governance, approval routing, packaging
Madhavan Ramanujam
Monetizing Innovation
Pricing fences, value-metric fit, willingness-to-pay
Marco Bertini
The Ends Game
Outcome-based pricing, subscription transformation
Marcos Rivera
Street Pricing (Pricing I/O)
Packaging signal, pricing-page architecture